Ai Pengya

Research

Publications 

Journal Articles

  • Ai, P., Li, B., Hu, B. & Zhang, H., (2025). Extending the planned risk information seeking model (PRISM) in the context of artificial intelligence: From the perspective of individual differences. Behaviour & Information Technology, 1–15. 
  • Ai, P. (2025). Investigating Descriptive Norms’ Influence on Online Donation Intention via the Perspective of Norm-Regulated Responsibility: A Pre-Registered Study. Communication Reports, 1–15.
  • Zhang, H., Li, B., Hu, B. & Ai, P. (Corresponding author) (2025). Exploring the Role of Personal Innovativeness on Purchase Intention of Artificial Intelligence Products: An Investigation Using Social Influence Theory and Value-Based Adoption Model. International Journal of Human–Computer Interaction, 1–15.
  • Rosenthal, S., & Ai, P. (2024). Media use, interpersonal communication, and personal relevance as external and internal representations of climate change. Climatic Change, (2024) 177:166.
  • Ai, P.,& Rosenthal, S. (2024). A Comparison of Four Approaches to Modeling Information Insufficiency. International Journal of Communication. 18, 22.
  • Li, W., Ai, P. & Yao, Qi. (2024). 社会化批注是否提升阅读理解水平？基于个体化和社会化批注对比的实验研究 [Does social annotation improve reading comprehension? An experimental comparison with individual annotation]. 中国图书馆学报 [Journal of Library Science in China].
  • Ai, P.,& Rosenthal, S. (2024). The model of norm-regulated responsibility for proenvironmental behavior in the context of littering prevention. Scientific Reports 14, 9289.
  • Rosenthal, S., & Ai, P. (2024). Does the Use of Media and Other Information Sources Cause the Perceived Experience of Climate Change or is it the Other Way Around? Environmental Communication, 1–14.
  • Li, W., Chen, M., Ding, A., & Ai, P. (2024). A replication and extension of the prosocial effect of online social interactions among Chinese and American emerging adults. Asian Journal of Communication, 34(2), 213–235.
  • Ai, P., Li, W. (2023). Does reading increase prosociality? Linking book reading with adolescents’ prosocial behavior*. Publishing Research, 2(5). (*by invitation)
  • Li, W., Yang, W., & Ai, P. (corresponding author) (2023). 社交媒体使用、垃圾分类知识与自愿垃圾分类意愿——基于上海市青少年的实证研究 [Social Media Use, Environmental Knowledge, and Voluntary Garbage Sorting Intention: An Investigation of Adolescents in Shanghai].新闻与传播评论 [journalism & Communication Review]. (02).
  • Li, W., Ai, P. (corresponding author), & Ding, A. (2023). More Than Just Numbers: How Engagement Metrics Influence User Intention to Pay for Online Knowledge Products. SAGE Open, 13(1).
  • Ai, P., Contreras-Yap. S., & Ho, S. S. (2023). Plant-Based Meat and the Perceived Familiarity Gap Hypothesis: The Role of Health and Environmental Consciousness. International Journal of Communication, 17, 22.
  • Zhou, D, Xu, Y, Ai, P. (2022). The Effects of Online Social Interactions on Life Satisfaction of Older Chinese Adults: New Insights Based on a Longitudinal Approach. Healthcare. 10(10):1964.
  • Li, W., Zhou, L., Ai, P. (corresponding author), & Kim, G. R. (2022). Reading prosocial content in books and adolescents’ prosocial behavior: A moderated mediation model with evidence from China. Frontiers in Psychology, 13.
  • Ai, P., Li, W., Yang, W. (2021). Adolescents’ Social Media Use and Their Voluntary Garbage Sorting Intentions: A Sequential Mediation Model. International Journal of Environmental Research and Public Health. 18(15), 8119.
  •  Li, W., Ai, P. (corresponding author), & Cao, X. (2020). 神经质人格与知识付费意愿：有调节的中介效应分析 [Neuroticism and Willingness to Pay for Online Knowledge: A Moderated Mediation Model]. 图书与情报 [Library & Information]. (4):28-35.
  • Li, W., Ai, P., & Zhou, D. (2020). 阅读使人更亲社会吗？一项基于CGSS数据的初探 [More Reading, More Pro-social? Evidence from 2012 Chinese General Social Survey]. 中国出版 [China Publishing Journal]. (16):8-14.
  • Li, W., Ai, P., & Yang, Y. (2019). 智媒时代“信息茧房”再论:概念界定和效应探讨 [Further Discussion on “Information Cocoons” in the Era of Intelligent Media: Concept Definition and Effect Discussion]. 未来传播 [Future Communication]. (06):7-13.
  • Ai, P., & Li, W. (2019). 媒介使用如何影响垃圾分类行为？——以媒介依赖类型为调节的双中介模型 [How Does Media Use Affect Garbage Sorting Behavior? A Model Moderated by Media Type Preference]. 新闻记者 [Shanghai Journalism Review]. (10):55-62.
  • Li, W., Zhou, L., & Ai, P. (2019). 2CM理论：付费内容产品新型分析框架 [“2CM” Framework: How to Analyze Online Content Payment Platforms]. 中国出版 [China Publishing Journal]. (20):17-21.
  • Li, W., Ai, P., & Huang, Y. (2019). 信源特征、社会线索与知识付费中的感知信任 [Source Characteristics, Bandwagon Cues and Perceived Trust in Online Knowledge Payment Platforms]. 现代出版 [Modern Publishing]. (05):46-52.
  • Li, W., Ai, P., & Bin, F. (2019). 粉丝力量与知识付费:在线问答平台用户付费围观行为研究 [The Power of Fans and Knowledge Economy: Understanding Users’ Paying Behavior for Existing Answers on Q&A Platforms]. 图书馆杂志 [Library Journal]. 38(04):74-81.
  • Li, W., Ai, P., & Xie, R. (2018). 基于感知价值视角的在线付费问答平台用户付费意愿研究 [Users’ Willingness of Paying for Online Q&A Platform Based on the Perceived Value]. 图书情报知识 [Document, Information & Knowledge]. 184(4):6-16.
  • Li, W., Ai, P., & Xu, Y. (2018). 在线付费问答平台的用户付费模式及付费意愿研究 [Research on User Payment Pattern and Purchase Intention Towards Online Q&A Paid Platform], 图书情报工作 [Library & Information Service]. 62(13):24-29.

Book Chapters                                                                                  

  • Yang, Y., Ai, P., & Li, W. (2020). 满足或倦怠：个性化推荐用户使用初探 [Satisfied or Fatigued: An Exploratory Study of Personalized Recommendation System Users’ Behavior]. Li, B., & Wu. F., 人工智能时代：新兴媒介、产业与社会 [AI Era: Emerging Media, Industry, and Society (the 4th volume)]. Shanghai, China: Shanghai Jiao Tong University Press, p77-85.
  • Ai, P.& Li, W. (2020). 第七章：数据分析 [Chapter 7: Data Analysis]. Li, W., Mao, Y., & Xiao, D., 学位论文写作与学术规范 [Introduction to Thesis writing & Academic Norms] (2nd Edition). Beijing, China: Peking University Press.
  • Li, W. & Ai, P. (2020). 如何为学术刊物撰稿（导读）[Chinese introduction to Writing for Academic Journals (3rd edition, by Rowena Murray]. Beijing, China: Peking University Press.

Translation Work                                                                               

  • 第五章：测量与效度 [Chapter 5: Measurement and Validity], 第六章：信度 [Chapter 6: Reliability], 第八章：研究结果与汇报 [Chapter 8: Results and Reporting], and 主题词索引 [Subject Index] of 内容分析法指南 [The content analysis guidebook] (published in 2020). Chongqing, China: Chongqing University Press. [Original Work: Neuendorf, K. A. (2017). The content analysis guidebook second edition. USA: Cleveland State University.]

Presentations 

  • Ai, P.,& Rosenthal, S. (July, 2025). Context matters? Investigating social norm misalignment messages’ effects on perceived personal responsibility of pro-environmental behavior. Paper accepted by the annual conference of IAMCR, Singapore.
  • Rosenthal, S. & Ai, P. (July, 2025). Is the Perceived Experience of Climate Change an Exemplification Effect of the Media?. Paper accepted by the annual conference of IAMCR, Singapore.
  • Rosenthal, S., Li, B., Ai, P. & Chen, B. (2025, Jun.). Is the Perceived Experience of Climate Change a Source Monitoring Error? Paper accepted by the annual conference of ICA, Denver, CO, USA
  • Lou, C., Zhou, X., & Ai, P. (2025, Mar.). Assessing social media influencers’ impact: Validating a three-factor model of trans-parasocial relation. Paper accepted at the annual conference of American Academy of Advertising (AAA), Pittsburgh, PA
  • Ai, P., Huang, J., Hu, B, & Rosenthal, S. (2024 June). Pro-environmental prompts from virtual influencers: Should the identity be revealed or not? Paper presented at the annual conference of ICA, Gold Coast.
  • Ai, P., Zhang, H., & Hu, B. (2024 June). Extending the planned risk information seeking model (PRISM) in the context of artificial intelligence: From the perspective of individual differences. Paper presented at the annual conference of ICA, Gold Coast.
  • Li, W., Ai, P. & Yao, Qi. (2023, Oct.). Does Social Annotation Improve Reading Comprehension? An experimental study of comparing the effect of individual annotation and social annotation. Paper presented at CoHASS Graduate Conference 2023, Singapore.
  • Ai, P.,, & Zhang, H. (2023, May). Is Reading Non-fiction Not Useful at All? Fiction Reading, Non-fiction Reading, and Adolescents’ Prosocial Behavior. Paper accepted by the annual conference of ICA, Toronto. [link]
  • Ai, P., & Lu, B. (2023, May). How Virtual Influencers Contribute to Product Endorsement? An Integrated Framework from Attraction Perception Perspective. Paper accepted by the annual conference of ICA, Toronto.
  • Ai, P.,, Li, W., & Dong, Y. (2023, Jan.). A replication and extension of the prosocial effect of book reading among Chinese adolescents. Paper accepted by The Chinese University of Hong Kong Communication Visiting Scholar Program 2023, “The Resilience, Recovery and Reconnection of Media and Society” Workshop, Hong Kong, China.
  • Ai, P.,, He, Y., & Zhang, Y. (2022, Oct.). Widening Knowledge and Behavior Gap: The Impact of Internet Use on Pro-environmental Behavior in the Context of Sustainable Development. Paper presented at SJTU-ICA International New Media Forum, Shanghai, China. (Virtual conference, the article and a related work)
  • Ai, P., Li, W., Zhou, L., & Kim, G. R. (2022, Aug.). Reading Prosocial Content in Books and Adolescents’ Prosocial Behavior: From a Developmental Perspective*. Paper presented at the annual conference of AEJMC, Detroit, MI. (*Top paper award)
  • Ai, P., Contreras-Yap. S., & Ho, S. S., (2022, May). Plant-Based Meat and the Perceived Familiarity Gap Hypothesis: The Role of Health and Environmental Consciousness. Paper presented at the annual conference of ICA, Paris.
  • Rosenthal, S. & Ai, P. (2022, May). Use and trust of government information sources and public opinion about climate change in a technocratic society. Paper presented at the annual conference of the American Association for Public Opinion Research (AAPOR), Chicago.
  • Ai, P., Li, W. (2021, Jul.). 亲社会图书内容阅读对青少年亲社会行为的影响研究 [Understanding the Impact of Adolescents’ Prosocial Reading on Their Prosocial Behavior] *. Paper presented at The First National Academic Forum of Ph.D. Candidate in Publishing, Wuhan, China. (*Top paper award; Master thesis)
  • Li, W., Yang, W., & Ai, P. (Corresponding author) (2021, Jul.). The Impact of Social Media Use on Adolescents’ Garbage Classification Intention: A Moderated Mediation Model. Paper presented at the annual conference of IAMCR, Nairobi, Kenya. (Virtual conference)
  • Yan, W., & Ai, P. (2021, Jul.). Heterosexual Males Dating on Social Media: Understanding the Effects of Love, Non-stigmatization and Information Quality on the Motivation to Use Weibo for Serious Relationships. Paper presented at the annual conference of IAMCR, Nairobi, Kenya. (Virtual conference)
  • Ai, P., Li, W., & Ding, A. (2020, Aug.). Powerful Little Numbers: How Bandwagon Cues Influence Consumer Purchase Intention for Online Content. Paper presented at the annual conference of AEJMC, San Francisco, California. (Virtual conference)
  • Li, W., Ai, P., & Yang, Y. (2019, Oct.). 智媒时代“信息茧房”再论:概念定义及效应探讨[Further Discussion on “Information Cocoons” in the Era of Intelligent Media: Concept Definition and Effect Discussion]*. Paper presented at SJTU-ICA International New Media Forum, Shanghai, China. (*Top paper award)
  • Li, W., Ai, P., & Huang, Y. (2019, Aug.). 信源特征、社会线索与知识付费中的感知信任[Source Characteristics, Bandwagon Cues and Perceived Trust in Online Knowledge Payment Platforms]. Paper presented at the 14th Academic Forum on Chinese Publishing and Cultural Creativity Across the Taiwan Strait, Hangzhou, China.
  • Li, W., Ai, P., & Xie, R. (2018, Oct.). 基于感知价值视角的在线付费问答平台用户付费意愿研究[Users’ Willingness of Paying for Online Q&A Platform Based on the Perceived Value]. Paper presented at SJTU-ICA International New Media Forum, Shanghai, China.